Let’s take a moment for some honest self-reflection. Now, bear with us—when was the last time you really looked at your website? Does it still represent you? Or is it due for a refresh?
Your website is your digital handshake, your open-for-business sign, and your always-on elevator pitch. It tells people who you are, what you do, and how to work with you.
But here’s the kicker: if your website isn’t pulling its weight—slow, clunky, stuck in a 2010 design time warp—you’re losing business. Ouch. The good news? Creative Arcade is here to help you refresh, revamp, and relaunch so you don’t just keep up… you stand out.
Feeling a little anxious about tackling it? Totally normal. Jeff Ruprecht, Interactive Director at Creative Arcade, is here to demystify the process.
Why do we need a website redesign?
Maybe your design feels outdated, your site’s a pain to navigate, it is extremely slow to load, or your SEO is MIA. Or maybe your business has evolved, and your site hasn’t kept up. Whatever the reason, it’s time for a glow-up.
“A website is the hub of your marketing, serving as the place for you to call back to offering your audience a deeper dive rather than just a flashy display,” explains Ruprecht. “With constantly evolving tools and SEO remaining crucial, keeping a website updated is essential for visibility and effective content management.”
What will a website refresh do for my business?
A better question: what won’t it do? A refresh can boost conversions, create a smoother (and more delightful) user experience, sharpen your brand image, and give your SEO a much-needed boost.
“From a small business perspective, if you need to prioritize your advertising budget, investing in your website is one of the smartest moves you can make. It’s a heavy-hitter asset that delivers long-term value and credibility.”
How do you know what to fix?
We start with a discovery phase—aka, a deep dive into your goals. We’ll ask questions like: Who are you trying to reach? What do you want people to do on your site? How’s your site working for you right now (or not)? From there, we build a roadmap to awesome.
“I always expect websites to do more heavy lifting. Is there an opportunity for it to take on a bigger roleーlike lead generation or streamlining your business? We look for any friction points: is there something stopping people from buying or taking action?”
How will a redesign impact SEO?
In a good way! A refresh lets us clean up your site structure, optimize URLs, tighten up keywords, and boost site speed—all things search engines love. Think of it as giving Google a reason to finally swipe right.
“The structure of a website plays a key role in searchability—ensuring pages are properly indexed and optimized for what search engines look for. Responsiveness, fast performance, and correctly tagging content all impact how well your site ranks.”
How can we ensure a smooth transition?
With a plan (and pros) you can trust. Our team handles updates in real-time and coordinates launches with minimal downtime. We can even flip the switch overnight so your customers wake up to a shiny new experience—without the chaos.
“We always try to prep our clients for some brief interruptions during the process. There are some pre- and post-launch steps we do to ensure success, like search console, analytics, and proper redirects are in place.”
How can I update my website in the future?
We’ve got options: we can handle updates for you, or we can train your team so they feel like website rockstars. Either way, you’re set up for success.
Bottom line: if you’re even thinking about a website refresh, chances are… you’re overdue. Don’t sweat it—give us a call. Let’s get your website back in the game (and looking better than ever).
