Because we are a marketing agency, we are basically required by law to give you our input on this year’s Super Bowl ads. So, grab your leftover wings, settle in, and let’s dive into the ads that made us laugh, cry, and cringe this year.
Jeff’s Picks
Favorites:
- OpenAI, “The Intelligence Age”
- It managed to make minimalism feel profound, leaving us thinking about the future of technology without overwhelming us with flashy visuals. Sometimes, less is more, and this ad proved it.
- Pfizer, “Don’t Call It a Comeback”
- Pass the tissues. The emotional weight combined with the powerful visuals made this not just an ad but an inspiring story of resilience and hope.
- Coors Light, “Slow Monday”
- Slow and steady wins the beer. It was a perfect mix of humor and relatability – we’ve all had those slow Mondays, but Coors Light made it feel like a vibe.
Least Favorite:
- Coffee-Mate “Let’s Go Tongues”
- No thank you! Very unsettling. Sometimes, less tongue is more.
Maggie’s Picks
Favorites:
- Coors Light, “Slow Monday”
- Sloths are the MVPs of 2025. I felt like I was watching live-action Zootopia, and it was everything I dreamed it would be. The slow reactions killed me every time.
- WeatherTech, “Born To Be Wild”
- Sassy grandmas = iconic. Who knew car mats could be this cool? The rebellious seniors gave it a fresh, fun energy that stuck with me—honestly, goals for when I’m older.
- NFL, “Somebody”
- This is the kind of affirmation I can stand behind. It’s not about trying to be the best—it’s about recognizing that we all deserve to be somebody. It felt inclusive and uplifting, reminding me I’m enough just as I am.
Least Favorite:
- Coffee-Mate “Let’s Go Tongues”
- I felt that they tried to riff on those old York Peppermint Pattie ads with the dilated pupils, but that would be an insult to York. The tongue? Just gross. No. Just no.
- Tubi, “Cowboy Head”
- It was weird for the sake of being weird, and not in a good way.
Phil’s Picks
Favorites:
- Instacart, “We’re Here”
- I love how they integrated several Super Bowl brand mascot titans (love or hate them) into one cohesive spot.
- Pfizer, “Don’t Call It a Comeback”
- Chills! A kid beating cancer? Rockyesque theme? LL Cool J? Let’s go!
- Nike, “So Win”
- Badass athletes combined with a badass voiceover and cinematography.
- Totino’s Pizza Rolls, “Chazmo’s Farewell”
- This is a great end to this series of commercials. Pizza Rolls are awesome, and everything Tim Robinson and Sam Richardson do is comedy gold.
Least Favorite:
- CoffeeMate, “Let’s Go Tongues”
- Ick
- Tubi, “Cowboy Head”
- Ick
- Budweiser, “First Delivery”
- I was over Budweiser and Bud Light ads 25 years ago.
Most Clever:
- AngelSoft “PottyTunity”
- We thought it was clever. That’s all.
I Want to Hate It, But I Kind of Love It:
- Mountain Dew, “Kiss from a Lime”
- This has our Seal of approval.
There you have it—our completely unbiased, 100% professional breakdown of the best and worst Super Bowl ads of 2025. Whether you laughed at sloths, cried with LL Cool J, or recoiled from rogue tongues, one thing’s for sure: Super Bowl commercials are still the ultimate ad showdown.
Until next year!
