The Copywriter Toolkit: How You Can Improve Your Marketing Writing Right Now
Being a copywriter is all about solving problems using words. Words hold power. Copywriters know this better than most. To find the right words, whether it is for a blog post or a big campaign, we lean on a myriad of tools and tricks. It’s more than just replacing a word here or there. You […]
Crafting Your Copy: Understanding Voice and Tone
Have you ever listened to a recording of yourself and said, “Wait, I sound like that?!” Only to wonder what you sound like to everyone else? Writing copy is kind of the same thing—you might have an idea for how you want to sound, but more often than not, it doesn’t turn out the way […]
