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4 Questions to Ask Before Your University Embraces Snapchat

With an app that boasted 186 million active daily users in 2018, it’s no surprise that marketers have flocked to Snapchat to increase their brand awareness. According to Snap Inc., average users (the 13-34-year-olds) are spending upwards of 30 minutes on the app every day. In terms of those interested in pursuing this specific target […]

4 Simple Ways to Student-center Your Social Strategy

So now that we know a bit more about our personas for higher education, what’s the most effective way to attract, engage, and delight them? This is where you will want to evaluate the current state of your social media strategy to determine just how “student-centered” it is. We’ve got some tips for what you […]