DIY Marketing: Just Because You Can Doesn’t Mean You Should
Look, we get it. You’re scrappy. You’re resourceful. That “how hard could it be?” gene? We’ve got it too. Just because you watched a 30-minute video on how to fix a leaky pipe in your bathroom doesn’t make you a plumber. You may have the tools and the tips from a 50-year-old YouTuber一but here’s the […]
The Role of Personas in Web Development
The use of personas in software development and user experience design has been around for quite a while, but in recent years has been spreading to a variety of other fields such as marketing, design and communication. Even with this spread, many organizations have either never used this approach or haven’t spent the time to […]
