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Crafting Compelling Narratives: The Art of Storytelling in Digital Marketing

Storytelling in digital marketing

What makes a good story? I’m not talking about a good book you look forward to reading on a rainy day but rather a larger marketing narrative that connects an audience to a brand. Storytelling is the backbone of engagement. It guides brands through the vast sea of content and competitors. Experienced marketers use narratives […]

Courage & Leadership: 5 Takeaways from Leadercast Women

“Sometimes it’s not about knowing what they’re doing. It’s knowing how they’re doing.” —Deshauna Barber @deshaunabarber The above quote refers to talking to your team, no matter the size. If you want to build trust, don’t make them feel watched. Make them feel trusted and cared about. When you show you care and support your […]