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The Art of Branding

A brand is more than just a name or a logo; it embodies a company’s identity, values, and aspirations. But what truly defines a brand?  A company’s brand is not merely the message it conveys about itself; rather, it’s the perception others hold about it. Crafting a compelling brand requires understanding the brand you want […]

What is a Brand? Part III: The Brand

This is it. We’ve arrived at the conclusion of our riveting “What is a Brand?” series. So, here it is, Part III: The Brand. Even in the marketing world, there seems to be a lot of confusion surrounding what a brand is and what it isn’t, so we decided that it was time to set […]

What is a Brand? Part II: Brand Identity

In Part I of our “What is a Brand?” series, we cleared up a lot of the confusion surrounding logos.  Just a quick recap, we’ve added the breakdown of a brand below: