Rebrand or Refresh? Understanding the Difference and What’s Right for Your Business
When you hear the term “rebrand,” it might sound straightforward – a simple update to your company’s look, right? But like many things in business, there’s more to it than meets the eye. Let’s dig into what a rebrand really means, why it might be necessary, and when a simple refresh might do the trick. […]
The Art of Branding
A brand is more than just a name or a logo; it embodies a company’s identity, values, and aspirations. But what truly defines a brand? A company’s brand is not merely the message it conveys about itself; rather, it’s the perception others hold about it. Crafting a compelling brand requires understanding the brand you want […]
What is a Brand? Part III: The Brand
This is it. We’ve arrived at the conclusion of our riveting “What is a Brand?” series. So, here it is, Part III: The Brand. Even in the marketing world, there seems to be a lot of confusion surrounding what a brand is and what it isn’t, so we decided that it was time to set […]
What is a Brand? Part II: Brand Identity
In Part I of our “What is a Brand?” series, we cleared up a lot of the confusion surrounding logos. Just a quick recap, we’ve added the breakdown of a brand below:
The 8Bit Podcast Episode 017
