Product vs. Service Marketing: How to Approach Social Media the Right Way
Social media is an integral part of modern marketing. However, the approach to social media marketing can vary significantly depending on whether you’re promoting a product or a service. If you’re a government entity, there are no shiny products to share on Instagram, just helpful information and public servants. On the other hand, visuals make […]
Have a Merry, On-brand Christmas: What Makes a Great Holiday Commercial?
The holiday season is a time of tradition. You have your favorite movie, your favorite dish – and your favorite commercial. We know it’s not just us. Just like The Christmas Story, certain ads get airtime year after year because of how well-loved they are. True marketing magic is creating ads that capture the spirit […]
Nike and the Marathon: Ads That Have Inspired Us to Do Crazy Things
I am not a runner. Seriously. I was the teen who did cross county to hang out with my friends. Our long run days consisted of us running to the park, hanging out for half an hour, and then running back to school. (Sorry coach!)
