4 Questions to Ask Before Your University Embraces Snapchat
With an app that boasted 186 million active daily users in 2018, it’s no surprise that marketers have flocked to Snapchat to increase their brand awareness. According to Snap Inc., average users (the 13-34-year-olds) are spending upwards of 30 minutes on the app every day. In terms of those interested in pursuing this specific target […]
The 8Bit Podcast – Episode 026
In Episode 26, we discuss the power of using video and the importance of photography in content and your overall marketing. Many times we have run into the idea that photography is a place to cut a corner. Or using a variety of stock photos is the way to save some money in […]
Why Your School’s Brand is in Trouble—and How to Save it
Let’s be real for a second. The brand of colleges and universities are in trouble. Big trouble.
Crafting Your Copy: Understanding Voice and Tone
Have you ever listened to a recording of yourself and said, “Wait, I sound like that?!” Only to wonder what you sound like to everyone else? Writing copy is kind of the same thing—you might have an idea for how you want to sound, but more often than not, it doesn’t turn out the way […]
4 Simple Ways to Student-center Your Social Strategy
So now that we know a bit more about our personas for higher education, what’s the most effective way to attract, engage, and delight them? This is where you will want to evaluate the current state of your social media strategy to determine just how “student-centered” it is. We’ve got some tips for what you […]
How to Use Facebook Ads For Marketing
It’s time to ask yourself: how are you approaching marketing on Facebook? Sporadic posts? Not sure if you want to invest in Facebook ads? Don’t have a clue where you want to begin? Facebook certainly isn’t new, but marketers often take an “old school” approach to selling themselves and their business on this platform. We’re […]
Everything You Need to Know About Buyer Personas for Your University (With An Example!)
So, by now you probably have a better understanding for why inbound marketing is important to your university. Just in case you missed that blog post, you can check it out here. Now that you’re all caught up with inbound, this post is dedicated to breaking down the who of our inbound strategy—meaning finding out who […]
Why Your University Needs Inbound
Consider these questions: Is your school struggling to attract or retain students, faculty, and staff? Do you feel like your university’s website falls flat? Does it seem like you have no consistency across your social channels? Are you curious if those billboards, emails, and cold calls are actually working to attract students to attend your […]
4 Companies Who Are Killing it on Social—And Why You Should Take Note
It’s obvious social media is the place for marketers to be. And it’s no secret that some companies just know how to rock it.
Why You Should Be Blogging to Attract Students to Your University
Have you ever thought about blogging for your college or university? First of all, if you haven’t read our awesome post about blogging yet, you should. And if you have, you’d know that blogging is still a pretty solid way to attract visitors—or in this case, students, to your school, as long as you’re using […]
