Ready to transform your educational institution into a powerhouse of visibility and engagement? We can make it happen.
Our tailored solutions meet the specific needs of every educational level. Whether enhancing visibility, boosting recruitment efforts, or solidifying brand identity, our work delivers impactful results.
Key Benefits
When educational sectors partner with us, they not only build a relationship with us but also benefit from:
- Increased Visibility and Engagement: Our target campaigns and strategic content ensure our clients stand out and attract the attention they deserve.
- Enhanced Recruitment Efforts: By leveraging data and analytics, we create effective recruitment strategies that attract prospective students.
- Strengthened Brand Identity: A strong, cohesive brand identity is crucial for educational institutions, and we excel at developing and refining brand elements to achieve this goal.
Recruitment Marketing
Targeted digital campaigns, social media strategies, and content marketing are essential to effective recruitment marketing. We tackle these challenges head-on, ensuring our strategies are data-driven and results-oriented.
Using data and analytics, we gain insights into students’ perspective behaviors and preferences. This allows us to create highly targeted and effective recruitment strategies.
Case Study: University of Missouri School of Medicine
The University of Missouri School of Medicine, renowned for its great education and research institution, tasked us with continuing this legacy. The challenge? Creating marketing videos from already-shot footage of the campus. Immersing ourselves in the brand, we pored over the footage. Using our editing knowledge and storytelling capabilities, we crafted a range of videos ready to market the school. Each one featured personal stories from students and faculty while all feeling like a cohesive set. The videos were used for internal and external marketing ventures, successfully enhancing the school’s recruitment strategy.
Athletic Marketing
Our strategies for promoting athletic departments are designed to highlight each program’s unique strengths and achievements. We create engaging content that resonates with fans, recruits, and the community.
Case study: West Virginia University Athletics
Our work with West Virginia University Athletics wasn’t just about marketing and continuing a legacy. We immersed ourselves in their history and mission, creating a wide range of materials from posters and logos to banners and schedule cards. Each piece celebrated WVU’s storied past and promising future, reinforcing its brand and engaging its community.
Creative Content and Campaigns
We offer various creative services, including content creation, campaign development, and websites. We aim to create engaging and impactful content that supports our clients’ objectives.
Storytelling is at the heart of everything we do. Through compelling stories, we connect with audiences, convey messages, and drive action.
Case Study: UMD’s Swenson College of Science and Engineering
We developed a unique visual identity to communicate UMD’s Swenson College of Science and Engineering’s new strategic plan. We created a badge with geometric shapes that provided flexibility for various content types and highlighted specific information about the plan. Naming the plan, FOCUS emphasized how the college aims to concentrate its efforts and achieve its long-term goals.
Measurable Results and Ongoing Support
To measure the success of our campaigns, we use key performance indicators (KPIs) to assess impact and ensure continuous improvement. Our relationships with clients extend beyond the initial project. We offer ongoing support to help them achieve their long-term goals and adapt to changing needs.
Our mission is to help educational institutions thrive. Whether through brand development, recruitment marketing, athletic promotion, or creative content creation, we are dedicated to delivering results that make a difference. Partner with us to elevate your institution’s presence and impact.
