West Virginia University Athletics
A marketing and branding slam dunk.
Cue Country Roads.
The WVU Mountaineers win. The crowd roars.
Per tradition, the John Denver classic explodes from the speakers.
There’s an energy here, a colossal pride that sweeps through you.
The Division I school recruited us to boost it even more. We were 100% game.
West Virginia University is a well-loved staple of the community that’s been around since 1867. But its athletic program? It’s the stuff of legends.
Seriously. With 18 collegiate sports, Big 12 Conference status, and a Hall of Famer coaching their men’s basketball team, it’s a brand all to itself. It has an entire website solely dedicated to WVU sports. Our challenge was coming into this well-established and much-loved brand and continuing the legacy.
First, we studied up. We dove into WVU Athletic’s mission.
To provide the means to empower student-athletes to develop as leaders and achieve their full potential academically, athletically and personally.
The department encapsulated this in the term Mountaineer P.R.I.D.E.
P – People
R – Respect
I – Integrity
D – Dedication
E – Excellence
After doing our thorough research and understanding the brand, we felt it. We felt the WVU pride. Now we had to translate that into design and production.
Design & Production
Across posters to logos, collateral to banners, posters to schedule cards, we celebrated WVU’s storied history and its limitless future. Always staying true to its detailed brand identity. The work filled us with pride and every piece overflowed with WVU pride.
Creative Arcade Athletics Guide.
All in all the project continues to be a favorite. We’re avid sports fans, so mixing our two favorite passions, design and sports, was a win in our books. While we’ll always cheer on our hometown first, we’ll always give a rah for West Virginia. #letsgo #HailWVU