St. Louis County, Minnesota
A macro impact on microaggressions.
Words can heal — and harm. Especially microaggressions, words that have negative connotations for certain people. St. Louis County in Minnesota hired us to help them raise awareness of certain ones and their negative impact.
Built with Dot Net Nuke
Utilized Evoq CMS
Reduced pages by 70%
Reduced Phone Calls
Means users are finding info.
First, we zeroed in on the people affected by four specific terms. We told their story and the implications the words had. The pieces were stark and stuck with you. They generated so much attention we had to build a poster-purchasing website. They are now used by various organizations, including the U.S. government.