Creativity is the lifeblood of marketing and communications. It’s what sets you apart from the packs of posts, content, videos, and podcast. With a unique idea, you can be heard, and better yet, admired and followed. Our job is to take our creative minds and your project goals and build a stand-out concept.
To take this idea to the next level, we’ll utilize our creative arsenal. Depending on your target market, the tactics used can take various shapes. Regardless of the idea, we offer the following tools to tell your story.
Design can really change the look and feel of a campaign. Do we want it to feel cheery and bright or dark and serious? The logo and design elements can help bring your brand story to life in a memorable way.
You need to talk to the consumer in a way they enjoy. That’s where copywriting comes in. Once we understand your audience, we can create a voice and tone that resonates with them. For example, we would pivot your copy style when we talk to baby boomers versus Generation Z.
Drawings and illustrations are the perfect way to make your campaign or website have personality. Little flourishes here and there boosting your story. Our designers have decades of illustration experience.
Video is a huge asset to your marketing. One way to tell your brand story through video is through motion graphics. Instead of planning out a large shoot and hiring several actors, you can use motion graphics to convey the benefits of your product or service.
When done correctly organic content can move the needle. But it does take time and energy. Paid promotions or media buying can propel your brand story out to your ideal audience faster.
Advertising is the art of bringing awareness to your product or service. It can take so many different forms in this day and age. All advertising starts with conveying a single message to your target audience.
Along with web development and design, we can also host your website. Our hosting options allow you to find and option that keeps your site secure and up-to-date, no matter your budget.
For a detailed look at Creative Arcade’s hosting capabilities, read more.